Employers must embrace coaching or risk future performance
Research published by the City & Guilds Group is all the proof you need that workplace coaching is paramount to the wellbeing of companies as they adapt to the future world of work.
The study, which surveyed the experiences of over 1000 UK professionals involved in workplace coaching, reports only positive remarks about the value of coaching in the workplace, demonstrating the integral part that coaching plays in boosting productivity, improving performance, and driving change.
In the study, 84% of professionals agreed that coaching should be part of every business’s management and development programme, with 76% declaring that they believed coaching to be particularly helpful when going through periods of organisational change, 79% saying that it is particularly useful when adopting new technologies and ways of working, and 64% stating that coaching facilitates intergenerational working.
The study also demonstrated the impact of coaching on performance as employees moved between roles or embraced portfolio careers. The study found that those who did not receive coaching at these critical points were over eight times more likely to say that they still felt unable to work to the best of their ability, compared to those who did receive some form of training.
In fact, over 37% of individuals surveyed reported that a period of four months or more normally elapsed before they could work to the best of their ability, with some taking seven months or longer when changing roles in their company and not receiving sufficient training.
In addition, the study also emphasised the catastrophic effects that a lack of coaching can have on the overall happiness and satisfaction levels of employees, revealing how companies that do not provide coaching opportunities risk leaving employees feeling considerably undervalued.
These were among the most common reasons as to why ‘coach-less’ respondents believed they did not receive any training by their employer: a lack of investment (33%), taking staff for granted (31%), leaders’ disinterest in staff (22%) and a lack of understanding on the value of coaching (22%).
City & Guilds Managing Director John Yates even warned of the potential pitfalls faced by employers who fail to make use of this tool, stating that “the nature of work is evolving, and organisational change is becoming an increasingly common theme in UK businesses; whether they’re growing, shrinking, or adapting to new technologies. At the same time, we are also witnessing huge changes in the workforce, with intergenerational working and career hopping becoming new norms. With unpredictable times ahead and ongoing change presenting challenges to businesses, employers need to encourage and support staff at all levels of the organisation – to maximise their individual performance, as well as that of the business.”
CMBS is an accredited centre of the City and Guilds of London Institute and the Institute of Leadership and Management (ILM). Among the various ILM qualifications offered, we offer an MQF Level 5 ILM Certificate or Diploma in Effective Coaching and Mentoring. If you would like to learn more about how to earn this qualification and become a certified coach, please visit www.cmbs.edu.mt/pro….